Sallisaw’s Big Toy Museum is starting to get some big exposure.

You may have seen the billboard on the eastbound side of I-40 alerting travelers to the tourist destination, or the wayfinding sign at the corner of Elm Street and Cherokee Avenue directing visitors to Creek Avenue and then to Main Street. But the latest publicity for the exhibits that pay homage to the evolution of transportation — but mainly for the impressive collection of classic cars and trucks — is a nifty feature about the museum in the November/ December issue of “Oklahoma Today,” the Oklahoma Tourism and Recreation Department’s statewide magazine.

Author Ben Luschen gushes throughout his article about all there is to see — “from vintage muscle cars to Amish buggies to perhaps the state’s largest collection of Cushman brand scooters” — sounding like a wide-eyed kid trying to absorb all there is to experience at the once-abandoned middle school that owner Larry Crowe has meticulously restored.

After pointing out the assortment of cars and trucks from the 1920s through the ’80s, highlighting a 1948 Buick and classic Packard, and fawning over a four-door pink Lincoln Continental that “exemplifies throwback craftsmanship that’s much harder to find these days,” Luschen concedes that Crowe’s shrine to all sorts of motorized transport is a must-see destination for anyone fascinated by things that go vroom. “If it’s a thing that goes, it probably has a place inside collector and museum owner Crowe’s 25,000-squarefoot playhouse.”

Opened in May 2024, restoration of the old school building has been a multi-yearslong labor of love for Crowe, who admits the museum will never be finished because he’s continually adding to it. Because of Crowe’s continuing tweaking of the exhibits — as well as his other, far-reaching and extensive real estate holdings and restoration projects that command a good chunk of his time — the Big Toy Museum is only open Fridays and Saturdays at 211 S. Main Street.