Dr. Beth Brown, a Sequoyah County native, is the Junior Golf Leader of the Year.

Created in 2012, the LPGA Professionals Junior Golf Leader of the Year Award celebrates members driving growth in junior golf through innovative teaching and excellence.

For nearly three decades, Brown, a LPGA Professionals member, has revolutionized youth development, combining sport psychology with holistic pathways. She is being recognized this year for architecting scalable programs that foster equity and lifelong opportunities, impacting thousands of elite juniors nationwide.

Based in Pinehurst, N.C., she is the senior athlete development specialist for the USGA’s United States National Development Program (USNDP), which identifies, trains, develops, funds and supports the nation’s most talented junior players, regardless of cultural, geographical or financial background.

Brown collaborated on the development of the State Junior Team Program comprising 116 athletes across 32 states. She helped to expand the grant program which now awards more than $865,000 to 109 athletes, more than 50 percent of whom are people of color. National Junior Team Camps reached 22 athletes with sessions on relationships and values. She and the USNDP team delivered 30 webinars on nutrition, fitness, psychology and recruiting, and was the architect and lead for two THRIVE trainings for coaches serving 115 juniors. Her collective efforts boosted impact by nearly 190 percent, from 89 to 256 athletes.

Brown earned a Ph.D. in sport psychology from the University of Kansas. She advanced from First Tee roles to founding Team Aureus, a consultancy empowering athletes and families. She has impacted thousands of athletes, parents, and coaches through her innovative programs.

As USNDP THRIVE architect, she crafted a blueprint spanning six domains: training, health, relationships, individual development, values and equipment to nurture well-rounded athletes. Rooted in the American development model, this framework builds on established grassroots programs like LPGA-USGA Girls Golf, while emphasizing multiple-sport participation to combat athletic identity risks like depression. She champions a long-term approach to athlete development that cultivates not only top competitors, but also exceptional human beings. Brown has taken great pride in her programs’ role in elevating junior golf skills, while equipping them with resources, training and opportunities to THRIVE on and off the golf course.

Brown inspires families worldwide through her authorship of “Adventures with Divot and Swish,” which has reached 10,000 households with stories of resilience as well as guest spots on podcasts like “Raising Golfers.” As a certified mental performance consultant, she frequently keynotes at industry-wide conferences on youth psychology and junior engagement.

Brown has been an active LPGA Professionals member since 1995 in the central section. She led a 15-month advisory group piloting enhanced certification process for LPGA Professionals aspiring to become an LPGA Master Professional while mentoring those going through the program. She has served as an LPGA-USGA Girls Golf Site Director of Met Oklahoma City and led a girls golf championship panel discussion for athletes and families. Her service extends to USGA town halls and PGA collaborations, fostering coach-athlete ecosystems.

“Winning this award feels surreal,” Brown said. “I am simultaneously honored and incredibly grateful, because I would not have this opportunity without a myriad of exceptional people investing in and collaborating with me — including my dad, mentors, LPGA Professionals, brilliant colleagues at the University of Kansas, First Tee and the USGA’s U.S. National Development Program.”