The Roland Chamber of Commerce decided on Saturday to turn their annual Iron Mountain Festival into a fundraiser for local families who were impacted by a tragic fireworks accident in Tuskahoma last week.

“In light of the recent tragedy involving our scheduled fireworks crew, this year’s festival, sponsored by Precision Paint Worx, has been reimagined as a community benefit event to support those injured and their families,” the chamber posted to its social media page.

“We may not have fireworks but we do know this community shows up when it matters most,” the post continued.

According to reports, on July 2, Devin Guthrie and his pyro crew were setting up for the Choctaw Nation fireworks show in Tuskahoma when the entire fireworks display for the next night exploded, critically injuring three young men.

Cash Collins and Eli Smith of Vian, and Brad Lewallen of Keys, were all critically burned with 90 percent of their bodies covered in third degree burns and numerous broken bones. Harley Casey of Vian was also injured, receiving minor burns from his groin to his ankle, but was released the night of the accident.

Chamber members said they made the most of the event, wanting Roland to be known as the town that always comes through to help, and vendors coming to the event agreed. They began showing up at 4 p.m. on Saturday and despite the uncertainty, these small businesses and organizations still stepped up, set up and invested in the community.

“These folks [vendors] didn’t ask if it would be profitable. They didn’t wait to see what the crowd would do. They just showed up with heart,” one chamber member said.

Festival-goers still enjoyed live music, shopping, visiting, great food and raffles, among other festivities, with 100 percent of all chamber profits and donations going directly to the families affected.