Enrollment for Quit the Hit, a free Instagram-based cessation support program, is now open. The program, funded in Oklahoma by the Tobacco Settlement Endowment Trust (TSET), is designed for teens and young adults aged 13-24 looking to quit vaping. The enrollment period ends Feb. 12, 2025.

Quit the Hit offers a tailored five-week experience that connects participants with professional quit coaches and peers through moderated group chats on Instagram. The program includes daily educational content, interactive group challenges and tools to build confidence and coping skills for long-term success.

“Programs like Quit the Hit meet teens and young adults where they are—on social media—while giving them the resources they need to quit vaping,” said Julie Bisbee, TSET executive director. “Quitting at a young age prevents the long-term consequences of nicotine addiction while setting the stage for a healthier future.”

Since its launch, Quit the Hit has empowered many Oklahoma youth to quit vaping. Participants praise the program’s relatable approach and supportive community.

“If I didn’t have Quit the Hit, I don’t think I would’ve ever quit,” said Cal P., an Oklahoma teen who used the program. “I probably would’ve gone back to the same ways, but because the Quit the Hit program was there, I think I was finally able to completely quit.”

More than 20% of Oklahoma high school students report using vaping products. Nicotine use by youth can disrupt areas of the brain responsible for attention, learning and impulse control, with effects lasting into adulthood. Youth e-cigarette use is also linked to increased risks of depression, anxiety and addiction to other substances.

Youth interested in quitting can enroll at QuitTheHitNow.com. Spots are limited, and a waitlist is available.

In addition to Quit the Hit, teens aged 13–17 can access My Life, My Quit™, a free, confidential one-on-one quit program offering live text support, web chat and phone coaching. To enroll, visit My-LifeMyQuit.com or text “Start My Quit” to 36072.

TSET also offers resources for parents, educators and caregivers. TalkAboutTobacco. com, a resource from Tobacco Stops With Me, a program of TSET, offers tools and tips to help parents and caregivers talk to kids about the dangers of vaping.

Quit the Hit, developed by Hopelab, the University of California San Francisco (UCSF) and Rescue Agency, is part of the TSET Healthy Youth Initiative, a statewide program dedicated to empowering Oklahoma youth to live tobacco free and healthy lives. Learn more at TSETHealthyYouth. com.