A new report highlights the recent success of the Oklahoma Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET). The report shows an increase in registrations as well as impressive quit rates and high customer satisfaction.

The Helpline’s annual report for fiscal year 2024 (FY24) shows more than 27,000 registrations, 5% more than the previous fiscal year. Each registration shows how the Helpline plays a crucial role in helping Oklahomans take steps toward a healthier, tobacco-free life while it meets or exceeds national benchmarks in many categories. The report covers the period from July 1, 2023, to June 30, 2024.

Beyond the increase in registrations, Helpline participants reported notable success quitting tobacco. In a 7-month followup survey, 44.4% of participants said they had remained tobaccofree for at least 30 days — well above the 30% success rate considered a national benchmark. This year also marked a milestone for the Helpline, as more participants signed up online (52.4%) than by any other method for the first time in its history.

“This report shows the Helpline is changing the lives of Oklahomans who want to quit tobacco and proves that Oklahoma is leading the way in helping people quit,” said TSET Executive Director Julie Bisbee. “By investing in these services now, we’re creating healthier communities and saving millions in future health care costs.”

Nearly 97% of Helpline users said they were satisfied with the support they received. This year, the Helpline reached people in all 77 counties in Oklahoma.

Call 1-800-QUIT NOW (1-800-7848669), text READY to 34191 or visit OKhelpline. com to explore all the free services and resources available to Oklahomans. Connect with the Helpline through social media by liking the Oklahoma Tobacco Helpline on Facebook or following @OKhelpline on Instagram.